Usability in action

Along with the design and graphical attractiveness, one of the most important things in terms of web development is interface usability. In general it covers all the issues related to the user experience in the website usage. The aim of the whole range of usability researches and works is to make the website more efficient and more satisfying to use.

Have you ever considered why the navigation is placed mostly in top and left areas of the website? Or why the banners are placed sometimes inside the content? The question to those and many other issues can be found using the mentioned studies. It also covers the usage of colors on the websites and it's impact on the user experience. Sometimes it's hard to imagine the enormous influence of the usability studies to the e-commerce conversions. Adding one button on the largest e-commerce platform checkout process have cased to 47% increase of the real orders! In any way, it's extremely important to consider all the researches in this field in order to bring the website a professional look and feel.

Our usability managers are following the latest news and concepts in this area. This knowledge is used to make the website prototypes (user interface) meeting the highest usability standards. Moreover, the highest benefit from usability application is the overall quality of the website. It's not about the "cool" gadgets and fashionable tools. Sometimes the simple and highly usable layout can bring you a lot more of users (and hence, the revenue). If you don't believe - just have a look on Google.

Along with the other benefits, application of this knowledge can easily increase the productivity of the website, reduce development and maintenance costs, and will improve the overall quality of the website.

Using the Meta-Analysis, received from the benchmarks, we can surely define what technics are more effective and which are not. This assumptions are made on the basis of the several factors and using several  analytics tools. The main idea behind is to provide the user of the website with the possibility to use the maximum capacities of the website without excessive complicity. 

Usability highlights

• Easy in use interface
• High ergonomical index
• Optimization for the user's purposes
• Adequate to the user's activity
• Commercially successful
• User oriented design