CRM (Customer Relationship Management) is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty.

CRM-system is aimed at the followings tasks solution:

• client base centralization;
• synchronization of different subdivisions work with clients;
• customer support improving;
• increase of your enterprise competitive capacity;
• exposure and maintenance of your VIP-clients.

Also CRM-system accomplishes the typical automation tasks:

• company's documents circulation automation:
• management projects automation:
• company's knowledge base organization;
• information access right distribution;
• company's business processes automation.

These tasks solutions promotes work efficiency and company's profit in times. Read more >>

CRM determination evolves and changes in time. But many specialists meet in opinion, that during next two years CRM will consist of 11 components, described below. It means that on the primary stage the CRM-system usually consists of one or more components, and components from this list or again appearing components will be added to it in time. This classification of CRM system functionalities is offered by Barton Goldenberg, the president of company ISM Inc.

• Sales
• Sales management  
• Sales by phone (telemarketing/ telesales)
• Time management
• Customer's support and service
• Marketing
  
• Top management
• Integration with ERP
• Information synchronization
• Electronic commerce
• Mobile sales  Read more >>
  

This section contains short reviews of branch decisions application, that will allow you to get initial ideas why you need CRM and what you should draw attention to during negotiations with the CRM supplier.

• CRM for Insurance Companies
• CRM for Banks
• CRM for Trading Companies
• CRM in Travel Industry
• CRM in Business Consulting
• CRM in Procurement
• CRM in Medicine
• CRM for Real Estate Agencies

Read more >>

Sugar, the market leading commercial open source CRM application, delivers a feature-rich set of business processes that enhance marketing effectiveness, drive sales performance, improve customer satisfaction and provide executive insight into business performance. Supported by deep collaboration and administration capabilities that adapt to how your company operates, Sugar is delighting customers of all sizes across a broad range of industries.

Among the main advantages of SugarCRM you can find:

• Simplicity
• Flexible Deployment Options
• Improved response to customer queries
• reduced operating costs
• Advanced analysis

Make your business function much more effectively with our CRM system. Read more >>

Sales
Sugar drives sales performance by allowing sales representative to track and share contacts and opportunities, manage and upsell into existing accounts, forecast revenue, monitor performance through dashboards, manage quotes and contracts, work offline through mobile solutions and collaborate through integration with Microsoft Outlook and other groupware applications.

Marketing
Sugar closes the loop between marketing and sales. Create, execute and track campaigns  across multiple channels with the campaign wizard.

Customer Support
Acquiring new customers is much more expensive than selling to existing ones. Sugar customer support centralizes customer service requests across channels to allow companies to manage inbound emails, diagnose bugs, share knowlege, and resolve customer issues.

Reporting
Sugar Reporting turns data into actionable information. Managers can monitor business performance across the entire business with reporting tools on Marketing Analytics, Sales Trends, Case Reports, and Customer Profiles.

Collaboration
Sugar collaboration streamlines common tasks and promotes more effective communication with employees and customers.

Platform
Sugar Platform capabilities allow administrators and developers to create powerful business processes quickly and easily. 

Read more >>