One of the best ways to create an impact with your web page is to add some graphics. Graphics can add colour, depth and sparkle to a web page and can serve to catch the eye and retain viewer interest. For these reasons, web page headings are often rendered as graphics since, like book covers, these are the first things a potential viewer sees when surfing the internet.

The visual presentation of your website is one of the most important factors that will influence on the image of your company. Therefore the creation of the unique and nice looking graphical interface will attract more and more customers. Our aim in this process is to make a perfect-looking website avoiding misuse or overuse graphic elements on web pages.

However the web page graphics must serve a function. If a graphic image's only function is "to look cool," you are unnecessarily increasing the download time of your web pages. "Looking cool" can ultimately cost you more money and make you lose potential customers.