Online marketing has become the ultimate method of advertising over the past 10 years. With more and more companies shifting from offline to online marketing techniques, it is becoming increasingly harder to compete using traditional means of advertising. Indeed, regardless of the industry you operate in, every business, small and large, has an online marketing strategy they employ to acquire new customers.
But considering that there are so many different online marketing channels, you might be wondering, which one is best for your business? After all, every organization is unique and requires a custom-tailored strategy for it to be successful. However, there are strategies that are universally applicable, which is precisely what we will discuss today.
Search Engine Optimization, or SEO for short, is an advertising method no modern company can survive without. It has become synonymous with internet marketing strategies and is one of the most effective tools you can use to reach more people. The key idea behind this method is that it allows you to push your website to top results in any search engine system. Whether it’s Google or Bing or Yahoo, SEO will be able to put you on the map.
The main idea of SEO can be divided into multiple processes that work in tandem to deliver the desired result. One of the most important aspects of SEO is keyword research. No SEO campaign is possible without this process and it is mandatory at all times. Essentially, what you want to do is to determine what your audience is looking for, or what kind of search queries (basically, keywords) they type into the search bar. You can do this using a keyword research website such as Ubersuggest.
Once you’ve done researching, you need to find the most valuable keyword of the bunch and start creating content around it. Or in other words, you need to make sure that your content sounds naturally all while having that keyword present in the text. The better you place your keywords in your text, the more people will land on it.
Next on our list is Pay-Per-Click advertising or PPC for short. It is a relatively new method of promoting your business but it has quickly gained traction and is now viewed as an essential component of all online marketing strategies. One of the most defining features of any PPC strategy is that it allows you to decide how much you want to spend on the campaign, as well as how much you want to pay every time someone clicks on an ad, hence the name.
PPC can fit any online business strategy as it works using a bidding system. You are the one who’s in charge of what keywords you want to target, as well as you are the one who decides how much you are willing to pay every time something is clicked. If your price is higher than the competition, your ad will be the first one displayed. After a person clicks on the advertisement, you will be charged the predetermined bid amount.
This is a perfect marketing strategy for an online business that doesn’t have a large budget, as well as it will do wonders in a niche market. PPC is also an effective online marketing strategy for large companies that are after a specific demographic.
There are many good online marketing methods but none come quite as close as content marketing. There is a reason why many advertisers say that content is king next to the brand. Most if not all website marketing strategies are useless without a well-composed content page. It is the reason why your customers visit your site and it gives search engines something to eat, or more specifically, something to crawl.
How Search Engines Work
The term “crawling” means a search engine browsing the Internet, whereas the term “indexing” refers to how that crawled information is stored. As soon as the page is indexed, you can find it in the search engine results page. And in case you are wondering what will happen if your page isn’t indexed, then the answer will be simple, the search engine won’t know they exist and will not add them to the search library. This also means that your page won’t rank and that you won’t be able to gain new prospects.
What Kind of Content They Like
Another key point is that all search engines love when new information is presented constantly. This is where blogs reign supreme as you can write there on just about any topic without the need to change your core pages. And speaking of content, no matter what you compose, it should be useful and appealing to the audience. That way you will get more readers and subsequently, more shares, likes, etc. The more you have these interactions, the more credible you are deemed by the search engine. When you are viewed as an authoritative resource your pages will rank higher all the time.
How To Gain Authority
There is a number of ways you can increase your authority but when we talk in terms of content, you have two options. Method one involved changing the way your readers look at you, and method two is based on developing information that other websites would like to link to. Keep in mind that domain authority will increase only when you obtain links from reputable sources, meaning that you need to develop content that is worthy of a share.
If you think that the best ways to market online are to get a ton of shares from low-level domains then you are incorrect. You see, most search engines know exactly how popular your site is and how powerful your content is, and it will not accept a bulk of low-level shares and view them in the grand scheme of thing. Your top priority is to play by the rules as tricks like that will only get you so far.
Content You Can Provide
All internet marketing for online business revolves around long-form content, blog posts, infographics, and video. Here’s how to market an online business using each component separately.
What is an online marketing strategy without a blog post? These, often short, articles aim to provide a quick overview of the subject matter or provide some bite-size news. They are more frequent and are usually scheduled. This type of content works well in marketing as it is easily shareable on popular social media platforms.
This type of content means that your articles are at least 2,000 words. The piece should provide an in-depth look at the subject matter and educate the readers. These types of articles are usually viewed by search engines as more credible and therefore, rank higher. However, do keep in mind that not everyone likes reading a wall of text. Keep it engaging and packed with supplementary material such as pictures and statistics.
These things are slowly gaining traction and their popularity has skyrocketed over the years. The main appeal of this kind of content is that they are straight to the point and are also easily shareable.
They are, perhaps, the best way to promote your business as they not only provide visitors a reason to stay longer on your website but are more likely to be clicked on, especially compared to a wall of text.
Continuing our internet marketing tips, we have Email marketing. While many consider it to be irrelevant today, it is, in fact, the exact opposite. Now, it is used as a means to keep in touch with your existing customers. Once a person is subscribed to your newsletter, you can send them special offers, helpful information, as well as notify about upcoming products you might have in store.
After all, having a monthly, or even bi-weekly newsletter will allow you to stay relevant for your customers, as well as it is a great way to identify what your install-base might or might not like. We suggest that you keep your newsletter on a schedule as it will not only help you keep things organized but it will give your consumers a good idea when they will receive news from you.
SOCIAL MEDIA MARKETING
The last part of our marketing list is social media advertising. There is no denying that social media platforms play a vital role in business. They provide all the necessary tools to perform both a large scale marketing stunt and a niche-penetrating advertising effort. Among the most popular social media platforms are Facebook, LinkedIn, YouTube, and Twitter. Let’s take a look at each separately.
The size and tools alone make Facebook an amazing platform to advertise. Whether it’s posting an update or increasing interactions with your business page, Facebook is a perfect platform for all things engagement. Another benefit Facebook brings to the table is its ability to combine interactive material with text. You can post movable pictures, carousels, videos, and even audio material.
Similarly to Facebook, Twitter also offers its users interactive content. The only difference between the two platforms is that Twitter only allows you to share posts that are 280-character max. This can be both a good and a bad thing as on one side you can only share so much and on the other, it is perfect for small frequent updates.
Deemed as one of the most important media platforms for B2B operation, LinkedIn is a social media platform designed to bridge companies with professionals. Unlike Facebook and Twitter, LinkedIn gathers people based on their skills. This is where you can provide both in-depth and technical information to your potential customers.
As we already mentioned, over the past years, video content has become extremely popular. And for good reasons, videos are more engaging and they are much better at delivering complex information due to the visual component. Many companies take advantage of the platform by creating videos that specifically target certain audiences through the use of keywords.
Lastly, we have Instagram. It is very similar to Facebook (no wonder because it is owned by them) in terms of advertising. You can post short videos, text captions, and even interactive content. However, the main draw of this platform is that it is perfect for sharing company events, upcoming new products, and small clips of past events.
Looking For A Good Online Marketing Strategy?
If you’ve been looking for a reliable online marketing partner, then look no further than Impulsis. With years of experience behind our backs, we can help you take full advantage of SEO, PPC, content, social media, and email marketing. By working with us, you can rest assured knowing that your business will reach new prospects in time. If you have any questions or maybe want to learn more about our company, be sure to leave us a message. Our experts will get in touch with you in no time!
Contact us today for a free quote! We can’t wait to hear from you!