Your B2B Magento experience can go beyond your expectations if all is organized in the best possible way. This time, let’s determine the possibilities when running your B2B with Magento and hear some useful advices to consider when developing a new website for your online business.
Creating the custom catalog can be different with Magento. All may be set up so just the website administrator selects which products to show to certain customers and which not. It means that you have a possibility to display the entire product catalog to customers, or to display certain products to specific customers.
Let your customers search for products using either title, or SKU, or category, or description. It reduces the unwanted catalog browsing with a special order form.
If you sell products on regular basis, like daily, weekly, monthly, or yearly, etc., it means that you need to have a subscription billing available for you customers. It’s an indispensable tool if you sell such products as magazines, software licenses, some grocery, pets food or other.
You need to let your customers add to cart products directly from the category page. Why? If your customers know your website, know what they want, and, accordingly, know how to get to the desired product page, you must make it easy for them further, with the option — add to shopping cart from the category page.
Different companies have different structures and policies and Magento allows to make the website more company friendly. I mean that for better B2B experience, my account area can be enhanced for different roles of the company users. For example, within the same business organization, the employees have their own roles, one finds a product, one approves, another purchases it. And this process may be simple by associating sub-accounts under one master company account.
Adding special payment options, like, a line of credit tracking, purchase order limits, partial invoice payments or other, make it easier to track and manage purchases and orders. So the B2B transactions may be supported with all the utilize purchase orders and invoice payment methods.
The option of negotiating a price may play an engaging role for your customers, as it comes as a good deal for them. And you decide whether to accept, reject it, or continue negotiations.
How-to information is always necessary, especially when you sell some electronic goods that have their own instructions. Here, apart from instructions, some how-to videos, data sheets, etc. may be included. In case of B2B business, the information that makes re-selling processes more successful. It’s very helpful for both sides to have the download PDF, videos or other useful options included.
The possibility to re-order products on mobile applications saves time. Using this application, your customers simply have to scan the UPC of the product they want to order, input the quantity and the order is automatically generated. What’s more, saving the customers’ time is also of high importance.
Give your customers the chance of instant shipping quotes. These exceptional self-service features will make the selling process faster.
If it’s a B2B website, some businesses will definitely have their special requirement when it comes to technical or visual design to set apart from the competition. Here Magento customizability will always let you implement some unique features to personalize your appearance.
If you want your customers to accept special terms and conditions when buying some products or services, then you need to have Magento utilized for the legal requirements, so the customers will agree to your terms and conditions upon purchase.
This is all you should always think of beforehand to have a profitable and smart online business! :)